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我的位置：設(shè)計(jì)本＞精選工裝＞SAMO形象店

SAMO形象店

參考造價(jià)：暫未填寫| 空間：購物空間| 面積：120平米| 瀏覽數(shù)：3684

案例簡介 Case description

SAMO是江南布衣集團(tuán)旗下的高端男裝品牌。設(shè)計(jì)靈感來源于‘Palimpsest’這個(gè)古希臘文字，原本‘Palimpsest’的意思是古時(shí)候會(huì)把原本羊皮卷上的文字刮去再重新寫上新的內(nèi)容，在不斷重寫的過程中自然保留下了深淺不同的痕跡。
SAMO is a high-end menswear brand under JNBY Group. Inspired by the ancient Greek word 'Palimpsest', the original meaning of 'Palimpsest' is that in ancient times, the original texts on the parchment scroll would be scraped off and rewritten with new contents; In the process of continuous rewriting, the traces of different depths were naturally retained.

與不同功能分區(qū)的建筑體塊感 @ 丁宇豪
Interior view with structural function partitions @ Yuhao Ding

So Studio從“痕跡”出發(fā)，希望品牌本身具有同樣的時(shí)間感；從而衍生出幾個(gè)部分，第一個(gè)部分是half-half，old school；half-half是關(guān)于空間分割的想法；整個(gè)空間我們以2.2米高為限做了上下分割，以下內(nèi)退進(jìn)去作為服裝陳列，以上用粗糙藝術(shù)涂料做肌理表達(dá)還原概念；其次old school還表達(dá)了Samo品牌的態(tài)度-當(dāng)代設(shè)計(jì)和后現(xiàn)代的基因。
We start from the "trace", hoping that the brand itself has the same sense of time; thus, several parts are developed, the first part is half-half and old school; half-half is about the idea of space division; the entire space is divided by a metal band with a height of 2.2 meters, and retreated the bottom as the clothing display. The rough paint was used as the texture to express the concept of restoration; meanwhile, the old school also expressed the attitude of the Samo brand—contemporary design and post-modern genes.

整體灰色的材質(zhì)與橙色釉面磚和粗糙花崗巖的對(duì)撞 @ 丁宇豪
Interior view with material collocation @ Yuhao Ding

室內(nèi)陳列系統(tǒng)構(gòu)架與空間體塊構(gòu)成關(guān)系 @ 丁宇豪
the relationship between the interior display system and structural

第二個(gè)部分也是從Palimpsest衍生出來的，以藝術(shù)家Rachel Whiteread為例，這位女藝術(shù)家在關(guān)注大型公共Casting藝術(shù)的同時(shí)，還在不斷通過一些小的雕塑表達(dá)日常品，讓這些日常品的痕跡通過另一種介質(zhì)表達(dá)出來。在這次設(shè)計(jì)中，我們將日常的結(jié)構(gòu)植入空間；例如我們的中島試衣間在設(shè)計(jì)過程中是拿一個(gè)個(gè)柜體逐漸拼合而成的；我們的一些中島道具形式也在模仿不同Object的拼貼，而空間的金屬件應(yīng)用了“工”字的形式無限復(fù)制黏貼。
The second part is also derived from palimpsest. Take the artist Rachel Whiteread 's work as an example. While paying attention to large-scale public casting art, this female artist is also constantly expressing daily products through small sculptures, allowing the traces of these daily products to be expressed by another medium. In this project, we implanted daily structures into the space; for example, our island fitting room was gradually assembled from cabinets during the design process; some of props are also imitating collage of different objects, and the metal parts of the space are copied and pasted infinitely in the form of "工".

室內(nèi)視角與不同道具組合 ? Elbe
Interior view with different props ? Elbe

家具 ? So Studio
Diagram-Furniture ? So Studio

整個(gè)項(xiàng)目里還有兩處比較特別，一個(gè)是在材料上我們選擇了開槽的花崗巖石材、復(fù)古的釉面橘色手工磚，以及具有當(dāng)代感的圓點(diǎn)地膠和亂紋金屬鋁材；不同的材料進(jìn)行拼接，重組，碰撞成不一樣的空間屬性。
There are two more special points in this project. One is that we chose slotted granite stone, glazed orange handmade bricks, the contemporary dot floor and chaotic metal aluminum board. The materials are spliced, reorganized, and collided into different spatial attributes.

橘色釉面磚店鋪試衣間入口 @ 丁宇豪
Fitting room with entire glazed orange handmade bricks @ Yuhao Ding

另外一點(diǎn)是我們將整個(gè)外立面設(shè)計(jì)成一個(gè)整體的系統(tǒng)，像超常規(guī)比例的畫架，又像是一個(gè)未完成的建筑結(jié)構(gòu)，立面的框架系統(tǒng)上可以作為巨大海報(bào)的承載，同時(shí)可以透過結(jié)構(gòu)的間隙展示空間的內(nèi)部。我們通過對(duì)材料，結(jié)構(gòu)空間的拆解重組，賦予其新的意義，同時(shí)對(duì)空間與品牌也詮釋出全新的定義。
Another point is that we designed the entire fa?ade as a whole system, like an easel of ultra-conventional proportions, but also like an unfinished architectural structure. The frame system of the fa?ade can be used as poster display, and at the same time, through the gaps of the structure show the interior of the space. Through the dismantling and reorganization of materials and structural spaces, we give a new meaning, meanwhile, interpret new definitions of space and brand.