苜梵設計丨TRENDSEEKER中古店
參考造價：暫未填寫|
空間：商業(yè)展示|
面積：330平米|
瀏覽數：3879
案例簡介 Case description
-初接觸TRENDSEEKER店主時，我們同樣懷著好奇而興奮的心情。正如TRENDSEEKER的名字一樣“潮流探尋者”，敏銳捕捉才能挖掘到寶藏。在當下對審美、品質和消費體驗過程有極高要求的前提下，我們打造的，不僅僅是契合主題。如何讓小心思點亮來者的探尋之旅，收獲如若至寶的愛物，便是我們揣摩的核心路徑。
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When we first met the owner of TRENDSEEKER, we were also curious and excited. Just like TRENDSEEKER's name is "trend seeker", only by keenly catching can the treasure be unearthed. Under the premise that there are extremely high requirements for aesthetics, quality and consumer experience, what we create is not only in line with the theme. How to let careful thinking illuminate the journey of the visitor's exploration and reap the treasures of love is the core path for us to figure out.
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時尚，已經開始輪回
說到"中古"，一些人可能會第一時間想到復古style，而在另一些人的印象里，它是一種儀式感，代表著經典被珍藏。追溯“中古”一詞是源于日文ちゅうこ，商品銷售除開本身的增值部分，附加之下還有沉淀積攢的歷史符號。相信很多女生都不會陌生，所謂“一入中古深似?！?，懂的人自然會理解這種心情。
Speaking of "Middle Ages", some people may think of retro style for the first time, while in the impression of others, it is a sense of ritual, representing the collection of classics. The term "Middle Ages" is traced back to Japanese ちゅうこ. In addition to the value-added part of product sales, there are also historical symbols that accumulate in the past. I believe that many girls are not unfamiliar, the so-called "one entering the Middle Ages is as deep as the sea", people who understand will naturally understand this feeling.
時尚，已經開始輪回
說到"中古"，一些人可能會第一時間想到復古style，而在另一些人的印象里，它是一種儀式感，代表著經典被珍藏。追溯“中古”一詞是源于日文ちゅうこ，商品銷售除開本身的增值部分，附加之下還有沉淀積攢的歷史符號。相信很多女生都不會陌生，所謂“一入中古深似?！?，懂的人自然會理解這種心情。
Speaking of "Middle Ages", some people may think of retro style for the first time, while in the impression of others, it is a sense of ritual, representing the collection of classics. The term "Middle Ages" is traced back to Japanese ちゅうこ. In addition to the value-added part of product sales, there are also historical symbols that accumulate in the past. I believe that many girls are not unfamiliar, the so-called "one entering the Middle Ages is as deep as the sea", people who understand will naturally understand this feeling.
效果圖2
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以極簡，塑造體驗
喜歡淘的人，實際是在找與自己磁場最匹配的物件。而設計師也順著這種意識進行了大膽的塑造，在原先空泛無序的9米多縱伸空間，來了一次顛覆性的解構重組。經過數次精心考量，人與空間的關系以及場景模塊化后。重塑的意義被淋漓盡致表達，明朗的調性便是它新的氣質。
People who like to shop are actually looking for objects that best match their magnetic field. The designer has also carried out bold shaping along this consciousness, and in the originally empty and disordered space of more than 9 meters, there has been a subversive deconstruction and reorganization. After several careful considerations, the relationship between people and space and the modularization of the scene. The meaning of remodeling is expressed vividly, and the clear tone is its new temperament.
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以極簡，塑造體驗
喜歡淘的人，實際是在找與自己磁場最匹配的物件。而設計師也順著這種意識進行了大膽的塑造，在原先空泛無序的9米多縱伸空間，來了一次顛覆性的解構重組。經過數次精心考量，人與空間的關系以及場景模塊化后。重塑的意義被淋漓盡致表達，明朗的調性便是它新的氣質。
People who like to shop are actually looking for objects that best match their magnetic field. The designer has also carried out bold shaping along this consciousness, and in the originally empty and disordered space of more than 9 meters, there has been a subversive deconstruction and reorganization. After several careful considerations, the relationship between people and space and the modularization of the scene. The meaning of remodeling is expressed vividly, and the clear tone is its new temperament.
精神層面的消費行為，通常與極致的審美和品質的細節(jié)要求有著密切關系，需要匹配高標準的理念，而同色系是高級的基本玩法。所以墻面跟地面飾面材料的調性基本一致。
墻面涂刷低飽和高級灰調質感漆，以柔和、層次自然的紋理，很好的收斂了室外的浮光動態(tài)，讓人即刻開啟一段沉浸式尋寶體驗。而弧型隔斷、拱門的巧思可謂一舉多得，從功能上弱化了原始柱梁的突兀；也營造了視覺沖擊力的豐滿；同時造就了懷舊的工業(yè)氣息。當人穿行其間，仿若穿行于時間軸的軌跡，以至于舒適的體感鏈接到更強的購物欲。
墻面涂刷低飽和高級灰調質感漆，以柔和、層次自然的紋理，很好的收斂了室外的浮光動態(tài)，讓人即刻開啟一段沉浸式尋寶體驗。而弧型隔斷、拱門的巧思可謂一舉多得，從功能上弱化了原始柱梁的突兀；也營造了視覺沖擊力的豐滿；同時造就了懷舊的工業(yè)氣息。當人穿行其間，仿若穿行于時間軸的軌跡，以至于舒適的體感鏈接到更強的購物欲。
樓梯轉角旁逼仄的區(qū)域常常被人忽略，而木質品與生俱來的自然親昵感，很容易消除陰郁，綜合硬朗。通過直線條木飾面墻板擴充拉伸的效果，與精致的掛畫和限量版潮玩相映成趣。讓人有一種不妨坐下來稍事小憩的想法。
往里走，是整個空間中庭位置，購物者會通過一段敞亮通透的鏡頭發(fā)現(xiàn)層次更豐富的空間領域。
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探秘尋寶的好奇心
由于中古商品涵蓋多元素的類別，尺寸形態(tài)多樣，常規(guī)展柜貨架無法實現(xiàn)完美的展示效果。設計師用“探尋”這個動作植入到設計理念。在墻面錯列出數個趣味十足且形狀不一的幾何框洞，代替呆板的傳統(tǒng)陳列，將探尋的意境烘托到極致。
Since the second-hand goods cover multi-element categories and various sizes and shapes, conventional showcase shelves cannot achieve a perfect display effect. The designer uses the action of "exploration" to embed the design concept. A number of interesting geometric frame holes of different shapes are mistakenly listed on the wall to replace the rigid traditional display and bring the artistic conception of exploration to the extreme.
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探秘尋寶的好奇心
由于中古商品涵蓋多元素的類別，尺寸形態(tài)多樣，常規(guī)展柜貨架無法實現(xiàn)完美的展示效果。設計師用“探尋”這個動作植入到設計理念。在墻面錯列出數個趣味十足且形狀不一的幾何框洞，代替呆板的傳統(tǒng)陳列，將探尋的意境烘托到極致。
Since the second-hand goods cover multi-element categories and various sizes and shapes, conventional showcase shelves cannot achieve a perfect display effect. The designer uses the action of "exploration" to embed the design concept. A number of interesting geometric frame holes of different shapes are mistakenly listed on the wall to replace the rigid traditional display and bring the artistic conception of exploration to the extreme.
與其說這是一個探秘性質的中古店，不如說是一個充滿故事性的藏寶閣。而位于中庭的位置，作為整棟樓閣最重要的光線來源和通風處，必要性的保留敞亮通透外，這里也是很好的仰觀點。墻面自然不會閑置，當光影掠過，眼光停駐，盡是店主從四海八荒淘回的藏品。
This is not so much a secret-exploring middle-aged shop, as it is a treasure chest full of stories. The location in the atrium is the most important source of light and ventilation for the entire building. It is necessary to keep it open and transparent.
This is not so much a secret-exploring middle-aged shop, as it is a treasure chest full of stories. The location in the atrium is the most important source of light and ventilation for the entire building. It is necessary to keep it open and transparent.
有時候設計是一種尺度，區(qū)域劃分中，梯步是友好的提醒，寬、高均結合了人體工程學來設定；有時候設計是一種溫度，梯步下暗藏的光源，照亮步伐避免踏空；而有時候設計得是一種禮數，梯步滿滿的儀式感突出了店主的待客之道——“顧客至上”。
燈光是點亮空間靈魂的功臣，更是渲染氣氛的高手。整個空間基礎照明全部拋棄繁復又搶鏡的吊燈，中性光筒燈點布的方式，避免老式滿天星的耗能和呆板。對于氛圍光和功能光雙重需求的情況下，排除自然光和普通照明的干擾，陳列壁龕邊緣暗藏柔光LED光源，盡量避免光源直射物品，影響物品的壽命或者質感變化。
Lighting is the hero of illuminating the soul of space, and it is also a master of rendering the atmosphere. The basic lighting of the whole space completely abandons the complicated and eye-catching chandeliers, and the neutral light downlights are dotted to avoid the energy consumption and dullness of the old-fashioned gypsophila. In the case of dual requirements for ambient light and functional light, the interference of natural light and general lighting is discharged, and the soft LED light source is hidden at the edge of the display niche.
Lighting is the hero of illuminating the soul of space, and it is also a master of rendering the atmosphere. The basic lighting of the whole space completely abandons the complicated and eye-catching chandeliers, and the neutral light downlights are dotted to avoid the energy consumption and dullness of the old-fashioned gypsophila. In the case of dual requirements for ambient light and functional light, the interference of natural light and general lighting is discharged, and the soft LED light source is hidden at the edge of the display niche.
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引導場景多維度串聯(lián)
為出離傳統(tǒng)經營環(huán)境，用設計手法傳達“圓融”觀念。一來設置循環(huán)動線環(huán)抱前臺，寓意為流水源源不絕，財源廣進。二來前方留出較為寬敞的行走空間，暗示可咸可甜的社交距離。整個購物過程親和愉悅，避免了過度商業(yè)化痕跡。
The front desk is not only a reception service function, we incorporate it into the design of the movement line. The process of forming a deep memory of a brand is a process from unfamiliar to familiar, then to trust and loyalty. By setting the front desk in a circle of circulation, from a psychological point of view, grasping the consumer's cyclical cognitive process also grasps the key to brand building.
引導場景多維度串聯(lián)
為出離傳統(tǒng)經營環(huán)境，用設計手法傳達“圓融”觀念。一來設置循環(huán)動線環(huán)抱前臺，寓意為流水源源不絕，財源廣進。二來前方留出較為寬敞的行走空間，暗示可咸可甜的社交距離。整個購物過程親和愉悅，避免了過度商業(yè)化痕跡。
The front desk is not only a reception service function, we incorporate it into the design of the movement line. The process of forming a deep memory of a brand is a process from unfamiliar to familiar, then to trust and loyalty. By setting the front desk in a circle of circulation, from a psychological point of view, grasping the consumer's cyclical cognitive process also grasps the key to brand building.
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潮玩大匯
硬朗直白的水泥灰，與原木的活力溫暖交織在一起，貫穿整個空間。像極了店主常年世界嗨淘的見識和品味。這也正是店鋪個性的靈感溯源。我們欣然創(chuàng)造有趣的空間和意想不到的互動。
The tough and straightforward cement gray is intertwined with the vitality and warmth of the logs, running through the entire space. It resembles the owner’s experience and taste all year round. This is also the source of inspiration for the store's personality. We are happy to create interesting spaces and unexpected interactions.
潮玩大匯
硬朗直白的水泥灰，與原木的活力溫暖交織在一起，貫穿整個空間。像極了店主常年世界嗨淘的見識和品味。這也正是店鋪個性的靈感溯源。我們欣然創(chuàng)造有趣的空間和意想不到的互動。
The tough and straightforward cement gray is intertwined with the vitality and warmth of the logs, running through the entire space. It resembles the owner’s experience and taste all year round. This is also the source of inspiration for the store's personality. We are happy to create interesting spaces and unexpected interactions.
其次，在二樓還考慮了一塊休閑區(qū)，設有皮質軟彈的沙發(fā)，既可背靠而坐，也可欣賞魔幻窗景。置身其中體驗產品樂趣，或者與店主暢聊中古文化新思想，來此的每一秒都不虛度。
Secondly, on the second floor, a tea break area is also considered, with a soft leather sofa, which can be used to sit back and enjoy the magical window view. Being in it to experience the fun of the product, or chatting with the manager about the new ideas of the ancient culture, every second of coming here is not wasted.
Secondly, on the second floor, a tea break area is also considered, with a soft leather sofa, which can be used to sit back and enjoy the magical window view. Being in it to experience the fun of the product, or chatting with the manager about the new ideas of the ancient culture, every second of coming here is not wasted.
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別有洞天
使用“洞口”概念，不斷向來者拋出搜索引擎，好奇心驅使，搜索目標絕不放棄。Using the concept of "dongkou", constantly throwing search engines to comers, driven by curiosity, never give up on search targets.
別有洞天
使用“洞口”概念，不斷向來者拋出搜索引擎，好奇心驅使，搜索目標絕不放棄。Using the concept of "dongkou", constantly throwing search engines to comers, driven by curiosity, never give up on search targets.
正如電影《瘋狂的石頭》中那樣，無數的伏筆和巧合交織在一起，在一個三維空間中衍生出密密麻麻的諸多故事線，彼此牽連。回歸事物本身，依舊是市場生態(tài)與核心內涵的守恒，設計做到推波助瀾的作用，而我們保持探險者的精神無畏果敢，才會收獲無價之寶。
Just like in the movie "Crazy Stone", is intertwined with countless foreshadowings and coincidences. In a three-dimensional space, there are many dense story lines that are connected with each other. Returning to the thing itself is still the conservation of market ecology and core connotation, and the design can help fuel the flames. Only when we keep the spirit of explorers fearless and courageous, we will reap priceless treasures.
LAYOUT PLAN
平面布置圖
Just like in the movie "Crazy Stone", is intertwined with countless foreshadowings and coincidences. In a three-dimensional space, there are many dense story lines that are connected with each other. Returning to the thing itself is still the conservation of market ecology and core connotation, and the design can help fuel the flames. Only when we keep the spirit of explorers fearless and courageous, we will reap priceless treasures.
LAYOUT PLAN
平面布置圖
△三層平面布置圖
INTRODUCTION
項目信息
項目類別 : 商業(yè)空間
項目面積 : 171㎡
設計風格 : 極簡解構主義
項目地址 : 重慶市渝北區(qū)人和街道約克郡南郡怡和路68號
竣工時間 : 2021年3月
施工單位 : 苜梵設計
主案設計師 : 劉熠 董麗
INTRODUCTION
項目信息
項目類別 : 商業(yè)空間
項目面積 : 171㎡
設計風格 : 極簡解構主義
項目地址 : 重慶市渝北區(qū)人和街道約克郡南郡怡和路68號
竣工時間 : 2021年3月
施工單位 : 苜梵設計
主案設計師 : 劉熠 董麗
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