禾堂定制珠寶是一家新派珠寶定制店，旨在從珠寶這種特殊的商品中尋求意義，傳遞美好，讓每件珠寶都能在合適的機(jī)遇與顧客結(jié)緣，讓一切自然發(fā)生。
項(xiàng)目設(shè)計(jì)立足于對(duì)享樂(lè)主義消費(fèi)行為的反思，通過(guò)一反常規(guī)的設(shè)計(jì)手法，打造一方理性的購(gòu)物體驗(yàn)之所，用設(shè)計(jì)的語(yǔ)言表達(dá)品牌的態(tài)度。

Holding a skeptical attitude towards consumerism, Hetang Jewelry is committed to seeking meanings of jewels, and delivering goodness among people. The interior design is also based on the reflection of hedonic consumption culture, giving up conventional design language of jewelry shops, to deliver brand value concept and to create a space that would bring consumers rational consumption experiences.

拒絕傳統(tǒng)珠寶店試圖通過(guò)強(qiáng)烈的感官刺激奪取顧客注意力與理性的設(shè)計(jì)套路，空間內(nèi)采用柔和、含蓄的非反光材質(zhì)和大面積燈膜照明帶來(lái)的統(tǒng)一、均勻光源，配合沉靜的灰藍(lán)調(diào)品牌視覺色，烘托出冷靜、柔和的整體氛圍。
Other than vulgar design of common jewelry shops that attempt to capture consumers’ sense and sensation, the design of this project applied non-reflective materials and diffused lighting, together with the blue-grey brand visual color applied in the space, forming a serene and soothing spatial atmosphere.
天鵝絨藝術(shù)漆墻面、啞光拉絲金屬材料的質(zhì)感搭配，使整體空間呈現(xiàn)細(xì)膩優(yōu)雅的氣質(zhì)，深色木材飾面釋放著自然的氣息。所有的元素?zé)o不以一種冷靜自持的姿態(tài)，將感受與思考的空間禮讓于顧客。
The space expresses its elegance and exquisiteness in the textures of velvet paint walls and matte brushed metal facing, releases nature feelings from the walnut wooden finishes. In a restrained gesture, none of the factors are not leaving a room of sensing and thinking for the consumers.
在統(tǒng)一和諧的整體基調(diào)之上，通過(guò)主體材質(zhì)、顏色的變化來(lái)區(qū)別內(nèi)部各個(gè)區(qū)域。
弧形墻體作為輕奢展示區(qū)與高定展示區(qū)的隔斷，賦予了高定展示區(qū)域的私密性和神秘感。虛實(shí)結(jié)合的墻體保證整體空間的通透性的同時(shí)也豐富了空間造型，讓兩個(gè)區(qū)域間過(guò)渡自然，而區(qū)域之間一級(jí)階梯的高度落差又為這種過(guò)渡帶來(lái)了微妙的儀式感。
With a harmonious holistic spatial tone, functional partitions of the space are arranged by the varying of materials and colors. The curved wall of void and solid, as the partition wall, dividing two display areas, guarantees the privacy and mystique of the customized-jewelry display area; enriching spatial rhythm, also makes the transition of areas natural. Whilst, the one-stage height difference brings a subtle sense of ceremony for this transition.
弧形區(qū)域同時(shí)承擔(dān)了產(chǎn)品展示功能和社交功能。展示櫥嵌于墻體之上，簡(jiǎn)潔的設(shè)計(jì)服務(wù)于產(chǎn)品展示，明確商業(yè)空間的主要功能屬性。
弧形區(qū)域中部空間的留白，使其可作為一個(gè)容納10人左右的活動(dòng)場(chǎng)地來(lái)使用，讓空間不僅是一個(gè)商業(yè)場(chǎng)所，更成為一個(gè)分享的樂(lè)園，契合品牌的精神，在商業(yè)之外，在人與人之間傳遞情感、分享美好。
To meet multiple function demands, the curved area functions as a display area, as well as an event venue. Showcases are embodied on the wall to define the commercial attribute of the space, and to leave the curved space empty that could make it an event venue accommodates 10 people around.
Integrating commercial and social functions, the space is exceeding a jewelry shop’s role in itself, to become a land of sharing, making the space as a metaphor of the brand’s attitude of conveying affections and sharing goodness among people.
陳列柜的投影暗合了品牌原創(chuàng)的代表作‘折紙系列.童年紙飛機(jī)’的造型
利用陳列柜自身造型的光影投射出意趣細(xì)節(jié)，為空間增加趣味性和記憶點(diǎn)，于細(xì)節(jié)處體現(xiàn)品牌精神的余韻。
The shadow shape of the showcases echoes the representative original design jewel series of Paper Plane-Childhood.
Adding flavors and memorial points for the space by creating intriguing lighting scenes, explicating the brand’s spirit in delicate details.