空間是藝術(shù)的容器，?

品牌是空間的名片。


ARTISTIC CONTAINER，

BRAND BUSINESS CARD.


對(duì)于設(shè)計(jì)公司而言，其辦公室既是品牌館的概念，又有著硬實(shí)力和軟藝術(shù)綜合輸出的需求。因此，其辦公空間的設(shè)計(jì)，不僅是一張審美外化的直觀名片，更帶著一份包含了藝術(shù)內(nèi)核的強(qiáng)烈感染力。

For a design firm, its office both acts as a conceptual branding museum, and displays hard capabilities as well as soft artistic comprehensive output. Therefore, the design of the working space is not only a direct business card of a design firm’s aesthetics, it also carries a strong appeal with an artistic core.

作為一家集建筑室內(nèi)設(shè)計(jì)、軟裝設(shè)計(jì)、家具布藝定制、家居產(chǎn)品、藝術(shù)品整合、施工工程一體化的綜合性設(shè)計(jì)機(jī)構(gòu)，知名設(shè)計(jì)公司美林設(shè)計(jì)最新完工的廣州總部辦公空間，便凸顯了其一貫非凡的藝術(shù)造詣、高度的資源整合力和極強(qiáng)的落地執(zhí)行力。



As a comprehensive design company that combines interior design, soft decoration design, furniture and fabric customization, household product, artwork integration, and construction, prestigious design firm M-Design’s newly finished headquarter office in Guangzhou showcases its extraordinary artistic talents, strong resource integration and efficient implementation.

我們對(duì)辦公室的設(shè)計(jì)構(gòu)思，核心是建立在品牌存在感與場(chǎng)景體驗(yàn)感的交織、強(qiáng)化之上。從建筑室內(nèi)設(shè)計(jì)品牌、高訂家具品牌、布藝生活類品牌、家居供應(yīng)鏈集成品牌、現(xiàn)代裝飾工程公司到藝術(shù)平臺(tái)，我們公司旗下?lián)碛械亩鄠€(gè)品牌如何保持各自的獨(dú)立性，同時(shí)又保證品牌之間的自由聯(lián)結(jié)與交互性，成為我們思考的核心。我們很期待場(chǎng)景疊加、藝術(shù)交融、板塊協(xié)作會(huì)碰撞出怎樣的火花？—— 在藝術(shù)館里辦公，便是我們對(duì)這一期望的終極答案。

“Our core design concept of the office is established on the interaction and consolidation of brand presence and setting experience. We boast ample brands ranging from interior design, high-class furniture, furniture and fabric, household product supply, modern decorative construction to artwork platform. Keeping individual brand independence while maintaining their connection and interaction was the core of our thought process. We looked forward to the brainchild of setting overlay, artistic interflow and sector cooperation; an art museum, is then our ultimate answer to this anticipation.” Says the designer on the creative process.

入口接待處
Reception Area



最終，設(shè)計(jì)師以“藝術(shù)敘事、美術(shù)場(chǎng)景”為靈感主軸，在一棟四層樓的建筑中揮灑創(chuàng)想，將辦公室當(dāng)作藝術(shù)館來(lái)打造，將美林的品牌文化、價(jià)值堅(jiān)守、藝術(shù)追求一并置入空間場(chǎng)景?；趯?duì)新現(xiàn)代主義的解讀，設(shè)計(jì)師在功能形式之外，在裝飾美學(xué)之間，在象征隱喻之上，營(yíng)造一個(gè)品牌可視化、文化可感受的精神場(chǎng)域，予人美的享受與靈的體驗(yàn)，徜徉于當(dāng)代藝術(shù)的氛圍之中。


As a result, the designer takes “Aesthetic Narration, Fine Arts Setting” as inspirational motif, to freely create in the 4-storey building, and to construct working space as an art museum, putting M-Design’s brand culture, abiding values, and artistic pursuit all into a physical space. It exists beyond functionality and formality, between decoration and aesthetics, and above symbolism and metaphor. Based on understanding of neo-modernism, M-Design created a visualization of branding, and a tangible presentation of culture, providing people artistic enjoyment and spiritual experience, to roam in the contemporary artistic atmosphere.



對(duì)新現(xiàn)代主義的延展

讓空間藝術(shù)化，品牌可視化


Extension of Neo-Modernism

Space Artification & Brand Visualization

一樓會(huì)議室

Conference Room, 1st Fl

由此步入二樓

Staircase to 2nd Fl

樓梯中部的巧思：階梯活動(dòng)室

Ingenuity Under The Stairs: Terrace Activity Room



在美林設(shè)計(jì)看來(lái)，一個(gè)藝術(shù)館的核心，在于人群行進(jìn)動(dòng)線與空間結(jié)構(gòu)、藝術(shù)氛圍的自洽，人與藝術(shù)在其中產(chǎn)生的關(guān)聯(lián)和共鳴至關(guān)重要。這與其辦公空間所營(yíng)造的專業(yè)化場(chǎng)景亦相近，設(shè)計(jì)師以簡(jiǎn)約的筆法描摹出大致輪廓，以區(qū)別于白且與白對(duì)比的藝術(shù)品沿路烘托，一轉(zhuǎn)彎一特色，引人入勝。


In M-Design’s opinion, an art museum’s core lays on the coordination of group trends, space structure and art atmosphere, and among them the connection and resonance between people and art is paramount. This is similar to the professional scenario of the office where the designer simply crafts a prototype to distinguish with and contract with white at the same time. Every corner has its own fascinating characteristics.

以光影塑形，由藝術(shù)點(diǎn)綴

喚起人與場(chǎng)景、品牌的情感觸點(diǎn)


Artistic Light & Shade Details

Medium of People-Space-Brand Connections

二樓公共辦公區(qū)

Public Workspace, 2nd Fl

總設(shè)計(jì)師辦公室

Chief Designer Office

總經(jīng)理辦公室

CEO Office


設(shè)計(jì)師落筆于功能與結(jié)構(gòu)的策略，渲染藝術(shù)與美學(xué)的張力，從商業(yè)意識(shí)的維度、空間體驗(yàn)的深度來(lái)看，其營(yíng)造的不僅是一個(gè)個(gè)細(xì)分的辦公場(chǎng)景，更抒發(fā)藝術(shù)個(gè)性、沉淀人文氣韻，意味著審美層面的日常熏陶，展呈出豐富的品牌內(nèi)涵。


The designer focuses on the strategy of function and structure to support aesthetic expression. From the aspects of business awareness and spatial experience, the design is not just built to be separated office settings, but to express artistic personalities and humanity. It carries daily aesthetic influence and presents rich brand connotation.

一樓展覽空間：獨(dú)立&多功能

Independent & Multipurpose Expo Space, 1st Fl



目前，美林設(shè)計(jì)旗下集合了六大品牌，形成了一條全系列、多元化的設(shè)計(jì)產(chǎn)業(yè)鏈，擁有一支近200人的專業(yè)設(shè)計(jì)師隊(duì)伍，兼顧宏觀趨勢(shì)、商業(yè)意識(shí)、人文內(nèi)涵與專業(yè)深度，為眾多客戶打造定位精準(zhǔn)的精彩空間。


M-Design now boasts six brands which form a comprehensive and diversified design chain, and a team of over 200 expert designers. With clear insight in macro trend, business, humanity and expertise, it has designed many wonderful and targeted works for clients.

在藝術(shù)館里辦公，是美林設(shè)計(jì)對(duì)于其辦公室的氛圍定位和品牌融合，重點(diǎn)在于藝術(shù)從產(chǎn)生、傳遞到抵達(dá)每一個(gè)人，或融入每一種場(chǎng)景，都帶著截然不同的解讀和定義。與其說(shuō)美林設(shè)計(jì)是在塑造一個(gè)辦公空間，不如說(shuō)是一場(chǎng)大型的藝術(shù)展覽和品牌輸出 —— 于功能理性之外，在新現(xiàn)代主義的審美基底上，以藝術(shù)柔性來(lái)賦予空間強(qiáng)烈的文化可塑性，以純粹的色彩語(yǔ)言和極簡(jiǎn)的體塊造型回應(yīng)空間品牌內(nèi)在的豐富度，以不變的創(chuàng)新意識(shí)應(yīng)變化的時(shí)代潮流。


Working inside an art museum is M-Design’s atmospheric positioning and brand integration of its office, and its focus lies in artistic production, transmission, and delivery to each person or to each setting, these processes all come with different definition and understanding. M-Design has created a large scale art exhibition with branding output, rather than a simple workspace. It goes beyond functional rationality into the aesthetic basis of neo-modernism, to put strong cultural flexibility into the space with art, to create spatial branding’s inner diversity with pure color language and minimalist block models, and to respond to the changing trends with lasting will to innovate.



項(xiàng)目信息
Information

項(xiàng)目名稱 美林設(shè)計(jì)機(jī)構(gòu)總部辦公樓
項(xiàng)目地點(diǎn) 廣東 廣州
項(xiàng)目面積 3600㎡
項(xiàng)目時(shí)間 2020年
設(shè)計(jì)機(jī)構(gòu) 美林設(shè)計(jì)
總設(shè)計(jì)師 楊奕榮




公司簡(jiǎn)介

Institute Introduction


美林設(shè)計(jì)機(jī)構(gòu)（M-Design），總部位于廣州，源自1999年創(chuàng)立的廣州市美林文化傳播有限公司，是一家集建筑室內(nèi)設(shè)計(jì)、軟裝設(shè)計(jì)、家具布藝定制、家居產(chǎn)品、藝術(shù)品整合、施工工程一體化的綜合性設(shè)計(jì)機(jī)構(gòu)。企業(yè)取得建筑裝飾工程設(shè)計(jì)專項(xiàng)乙級(jí)資質(zhì)，旗下?lián)碛薪ㄖ覂?nèi)設(shè)計(jì)品牌“美林設(shè)計(jì)”、高訂家具品牌“喜號(hào)家具”、布藝生活類品牌“一宅一布”、家居供應(yīng)鏈集成品牌“越品美居、現(xiàn)代裝飾工程公司“創(chuàng)美工程”與藝術(shù)平臺(tái)“可可藝術(shù)”。企業(yè)以高度的資源整合力與極強(qiáng)執(zhí)行力服務(wù)于大中型地產(chǎn)商與商業(yè)客戶，提供包括高端地產(chǎn)、商業(yè)空間、酒店會(huì)所、辦公空間、私人住宅、家居家具等多個(gè)領(lǐng)域的全系列、多元化設(shè)計(jì)及工程服務(wù)。

作為中國(guó)領(lǐng)先的設(shè)計(jì)公司，美林設(shè)計(jì)強(qiáng)調(diào)設(shè)計(jì)的系統(tǒng)性、策略性與專業(yè)性，歷經(jīng)十余年體系布局，現(xiàn)擁有近200人專業(yè)設(shè)計(jì)團(tuán)隊(duì)，專業(yè)涵蓋室內(nèi)空間設(shè)計(jì)、硬裝工程、軟裝設(shè)計(jì)及實(shí)施、家居產(chǎn)品供應(yīng)鏈、民用高訂。

美林人一直把追求精彩視為崇高的職業(yè)追求，秉持“締造更多精彩”的初衷，美林設(shè)計(jì)以國(guó)際視野、前瞻創(chuàng)意與多元化設(shè)計(jì)手法，基于市場(chǎng)、產(chǎn)品、運(yùn)營(yíng)等多維度的創(chuàng)新思考，為客戶打造定位精準(zhǔn)的精彩空間 —— 當(dāng)代、藝術(shù)、前沿，激發(fā)使用者的體驗(yàn)感與愉悅感，用設(shè)計(jì)為客戶創(chuàng)造更大的空間價(jià)值。