金屬，石材，玻璃，三種堅(jiān)硬的材質(zhì)，通過幾何美學(xué)和色彩搭配的巧妙表達(dá)，向行人傳遞著這是一家女性品牌集合店的關(guān)鍵信息。體現(xiàn)了當(dāng)代女性崇尚自由和獨(dú)立的品牌調(diào)性。

By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.

集合店的商品相對(duì)多樣性，商品陳列的方式是多樣的，上術(shù)以一種簡(jiǎn)單的方式解決了商品的陳列問題，空間內(nèi)大量的平面給商品帶來更多的陳列可能。

The wide range of products in the store requires diverse display designs. Sun Concepts Office works out a simple display solution by leveraging the massive planes.

同時(shí)避免過多種類的貨架給空間美學(xué)帶來割裂感。鏡面的高反射屬性，拉伸了視覺在空間里的縱深感。

By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

作為武漢當(dāng)?shù)貥?biāo)志性的買手店之一，上術(shù)如何去處理空間和所處地域的關(guān)系，成為重要的設(shè)計(jì)思維方向。

QYF is one of the landmark boutiques in Wuhan. Sun Concepts Office focuses on handling the relationship between the space and the regions in its design.

上術(shù)團(tuán)隊(duì)將其原本老舊的外立面拆除，只保留建筑主體結(jié)構(gòu)，通過金屬材質(zhì)，大面積石材和玻璃的組合，設(shè)計(jì)手法上以簡(jiǎn)約的幾何結(jié)構(gòu)給視覺上帶來強(qiáng)烈的質(zhì)感回饋，如同QYF主張“La mode se démode, le style jamais.”時(shí)尚會(huì)過，風(fēng)格永存！

The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials. The design echoes QYF's proposition of "La mode se démode, le style jamais".



QYF集合店處于街道的交匯處，客流量巨大，大面積的玻璃材質(zhì)應(yīng)用，使得店鋪如同巨大的櫥窗，吸引著行人的目光。這也是上術(shù)團(tuán)隊(duì)希望達(dá)到的設(shè)計(jì)目的。

Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of Sun Concepts Office.

老建筑結(jié)構(gòu)的局限性，也限制了方案的整體性，如何讓建筑結(jié)構(gòu)在空間視覺中變得更加和諧是設(shè)計(jì)中的重點(diǎn)問題。結(jié)構(gòu)柱和貨架的和諧相處，給視覺帶來更多舒適的感受。

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.

方案布局內(nèi)的環(huán)形動(dòng)線也能讓客人在環(huán)店一圈后，不錯(cuò)過每一件精美的商品。

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

本項(xiàng)目用現(xiàn)代主義美學(xué)賦予了品牌在新時(shí)代的生命力，空間動(dòng)線和功能也符合商業(yè)邏輯，是基于場(chǎng)域條件出發(fā)，結(jié)合QYF品牌調(diào)性給出的綜合性解決方案。

With the modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all design based on the site conditions, meet the business logic. The design is a comprehensive solution to the brand QYF.

上術(shù)認(rèn)為品牌空間更新也應(yīng)該是對(duì)當(dāng)下時(shí)代的深度回應(yīng)，從多維度中尋求突破和可能。

Sun Concepts Office believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.