△場地原狀
Novacolor是源自意大利藝術(shù)涂料,始于研制一些歷史悠久石膏類天然礦物質(zhì)涂料。如何讓200種漆面的質(zhì)感與色彩展示在一個(gè)180㎡的空間中處于和諧的位置,同時(shí)通過視覺與體驗(yàn)給帶來商業(yè)引流,這是我們骨子里的動(dòng)機(jī),為了達(dá)到一個(gè)結(jié)果而不是一個(gè)目的。
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints’ textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
自由平面
Free plane
不規(guī)則的幾何線條互相交織/分離,一個(gè)散而聚的矛盾體構(gòu)成了一個(gè)自由開放的幾何平面,為通透開放,自由流動(dòng)的空間性格奠定了基礎(chǔ),簡單的幾何體量,無裝飾的立面造型,縫隙窺視的既視感,為空間闡述著一種新的氛圍,以小見大。
Irregular geometric lines are intertwined or separated. These contradictory lines constitute a free and open geometric plane, laying the foundation for a smooth and freely flowing space. The simple geometric volume, non-decorative elevation and the mystery of peeping through the gap present a new atmosphere for the space. The whole spatial pattern can be imagined from small details.
呼吸
Breath
一次不一樣的思考,通常是比例,形體,材料,光線,細(xì)節(jié)來支撐空間,而這次是空間反過來支撐材料,材料才是這個(gè)空間的主體,需要表現(xiàn)與被表現(xiàn)的??臻g為材料退讓,把空間留給人,為人提供大量的交流和互動(dòng)的機(jī)會(huì)。自然的白色、灰色水泥質(zhì)感與銀色金屬漆墻面與入口的黑色洞石質(zhì)感墻體,幾種不同感受的質(zhì)感有機(jī)的融合在空間里。
Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
展示柜體成為分割空間唯一物質(zhì),與頂部分離,這種空間的延續(xù)處理,藍(lán)色的小巨蛋存在角落的最高點(diǎn),與人活動(dòng)的過程都可以若隱若現(xiàn)的對(duì)話,更好的強(qiáng)調(diào)空間神秘與趣味的精神。地板堆疊的長方體磚塊,是黑色金屬漆在粗糙質(zhì)感下的一次嘗試,意圖表現(xiàn)漆的多樣性與可以表達(dá)各種情緒。讓人可以感受空間與材料在呼吸。
The display cabinet separated from the top is the only element that divides the space. The small blue ellipsoid is set at the highest point of the corner and able to create fascinating interactions with visitors, which emphasizes the mystery and fun spirit of the space greatly. The stacked rectangular bricks on the floor attempt to show the black metallic paint with rough texture, intending to express the diversity of paint and various emotions. In this way, people can really feel the space and materials are breathing.
一次視覺策劃
Visual planning
有計(jì)劃的將空間轉(zhuǎn)折的入口尺度縮小,提示你進(jìn)入不同情緒與味道的世界,小的口會(huì)讓你對(duì)后面的事情產(chǎn)生興趣與想象力,藍(lán)色的小巨蛋形幾何體從天而降,與平面的曲線相呼應(yīng),且產(chǎn)生強(qiáng)烈的力量感。
The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. A small opening can stimulate people's interest and imagination. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power.
空間通過球體劃分了一個(gè)彈性的空間,這個(gè)場域人是空間的主體,沒有被圍合卻擁有最強(qiáng)場所感的區(qū)域,一個(gè)人與空間能交流的場所,自由的空間。藍(lán)色與前臺(tái)的藍(lán)色相互平衡,讓兩者有一種孤獨(dú)的對(duì)話的情緒。用嚴(yán)謹(jǐn)?shù)膸缀沃刃騺順?gòu)建感性的場域,矛盾與協(xié)調(diào)的構(gòu)筑。
A flexible space is divided by a sphere. In the space, people are the focus. This is an open area with strong spirit, in which people can communicate with the space. The blue ellipsoid and the blue plate embedded in the reception desk are like two loners whispering to each other, forming a balanced feeling. The perceptual area is created through the meticulous geometric order. It’s a place of contradiction and coordination.
低調(diào)與張揚(yáng)的表情
Contradiction
在材料的設(shè)計(jì)上,我們將自然沙面質(zhì)感/凹凸金屬質(zhì)感與藍(lán)色的羊皮質(zhì)感進(jìn)行碰撞,體現(xiàn)材料本身的張力,同時(shí)又將200多種豐富的材料樣板做了隱藏,從而低調(diào)的渲染材料在空間中簡潔的表現(xiàn)力,用矛盾來闡述一個(gè)關(guān)于漆的藝術(shù)展廳。
In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
電影性與戲劇化的光與影/安靜與躁動(dòng)
Cinematic and dramatic light and shadow
光是表現(xiàn)空間情緒的重要介質(zhì),光影互相依存,空間中大面積大拉膜,強(qiáng)調(diào)光線的柔美均衡,一方面感好的服務(wù)于空間中產(chǎn)品的照明,在情感上弱化了影的存在,營造一種戲劇化的安靜,局部強(qiáng)化光影,表現(xiàn)材料質(zhì)感的同時(shí)感受空間的躁動(dòng),一種壓抑著的力量準(zhǔn)備爆發(fā)。
Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. On the one hand, the structure enhances the products' lighting effect and weakens the shadow emotionally, which forms a kind of dramatic silence. On the other hand, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
這一次把空間簡單的變成美學(xué)問題,做一些觸動(dòng)神經(jīng)的事情。
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
△平面圖
項(xiàng)目信息
項(xiàng)目名稱:Novacolor 藝術(shù)漆展廳
設(shè)計(jì)機(jī)構(gòu):AD ARCHITECTURE∣艾克建筑設(shè)計(jì)
總設(shè)計(jì)師:謝培河
設(shè)計(jì)團(tuán)隊(duì):艾克建筑
項(xiàng)目地點(diǎn):廣東汕頭
建筑面積:180平方米
主要材料:Novacolor藝術(shù)漆、不銹鋼、微水泥、透光膜、霧化玻璃
設(shè)計(jì)時(shí)間:2020年3月
竣工時(shí)間:2020年7月
攝影師:歐陽云
Project information
Project name: Novacolor Paint Showroom
Design firm: AD ARCHITECTURE
Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Location: Shantou, Guangdong Province, China
Area: 180m2
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Design time: March 2020
Completion time: July 2020
Photographer: Ouyang Yun
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