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集恩木作展廳
參考造價：暫未填寫|
空間：其他|
面積：200平米|
瀏覽數(shù)：2647
項目背景
Project Background
本案位于汕頭東部的一個舊廠房改造的辦公樓二層，集恩是一個以Fanpin梵品木飾面為主要載體的木作展廳，以木飾面為基礎(chǔ)，衍生了不銹鋼定制，柜體定制為一體的展示空間。
JIEN is a franchisee of wooden veneer brand Fanpin. The company opened a new showroom centering on Fanpin's wooden veneer products. The space sits on the second floor of an office building repurposed from an old factory in the east area of Shantou City. This showroom mainly focuses on wooden veneer display whilst also incorporating customized steel and cabinets.
Project Background
本案位于汕頭東部的一個舊廠房改造的辦公樓二層，集恩是一個以Fanpin梵品木飾面為主要載體的木作展廳，以木飾面為基礎(chǔ)，衍生了不銹鋼定制，柜體定制為一體的展示空間。
JIEN is a franchisee of wooden veneer brand Fanpin. The company opened a new showroom centering on Fanpin's wooden veneer products. The space sits on the second floor of an office building repurposed from an old factory in the east area of Shantou City. This showroom mainly focuses on wooden veneer display whilst also incorporating customized steel and cabinets.
品牌探索
Brand Exploration
Fanpin梵品，以木材為杯，飲自然之靈，回歸自然感知動人，感悟萬物本質(zhì)之美的意念。創(chuàng)造可感知的自然和與眾不同，從而Fanpin梵品每一張板材的誕生，都是種美存在。（源自梵品官網(wǎng)）
Taking wood as the medium and draws on the quintessence of nature, Fanpin is dedicated to creating tactile, distinctive and aesthetic wooden panels.
Brand Exploration
Fanpin梵品，以木材為杯，飲自然之靈，回歸自然感知動人，感悟萬物本質(zhì)之美的意念。創(chuàng)造可感知的自然和與眾不同，從而Fanpin梵品每一張板材的誕生，都是種美存在。（源自梵品官網(wǎng)）
Taking wood as the medium and draws on the quintessence of nature, Fanpin is dedicated to creating tactile, distinctive and aesthetic wooden panels.
集恩在潮汕經(jīng)過5年的沉淀，與潮汕地區(qū)設(shè)計師已經(jīng)有了互動的基礎(chǔ)，同時也讓市場對梵品木飾面有了一定程度的認知，艾克建筑認為這并不是一個開辟新市場的行為，而是如何穩(wěn)固市場與讓市場進行裂變的行為。設(shè)計中并不是要體現(xiàn)木飾面本身，主要的是要讓市場知道集恩能做什么，一個從賣產(chǎn)品到定制與項目執(zhí)行的行為差異，這是在展廳的設(shè)計中最重要的環(huán)節(jié)。
Having been based in Chaoshan Region for 5 years, JIEN has established a network with local design community, and has also enhanced the visibility of Fanpin's wooden veneers in the local market. This time, JIEN invited AD ARCHITECTURE to conceive the new showroom. AD ARCHITECTURE didn't regard this project as JIEN's attempt to exploit new market but to consolidate and further expand the existing market. Therefore, in addition to displaying the franchiser's wooden veneers, the design team focused more on conveying JIEN's own capabilities of creation. The key of the design shifted from products selling to the communication of the brand's competence in creating and executing customized furniture solutions.
Having been based in Chaoshan Region for 5 years, JIEN has established a network with local design community, and has also enhanced the visibility of Fanpin's wooden veneers in the local market. This time, JIEN invited AD ARCHITECTURE to conceive the new showroom. AD ARCHITECTURE didn't regard this project as JIEN's attempt to exploit new market but to consolidate and further expand the existing market. Therefore, in addition to displaying the franchiser's wooden veneers, the design team focused more on conveying JIEN's own capabilities of creation. The key of the design shifted from products selling to the communication of the brand's competence in creating and executing customized furniture solutions.
如何引流雖然是商業(yè)設(shè)計中很核心的問題，但是，本項目更重要的是如何讓這個品牌產(chǎn)生粘性，以及讓更多人知道，集恩不只是做木飾面，而是可以完成獨立的家居系統(tǒng)定制體系。
How to attract customers is a core issue needed to be figured out in commercial space design. However, for this project, what matters most is how to enhance JIEN's brand stickiness, and how to let more people understand that JIEN is capable of independently customizing home furniture system solutions in addition to selling wooden veneer products as a franchisee.
How to attract customers is a core issue needed to be figured out in commercial space design. However, for this project, what matters most is how to enhance JIEN's brand stickiness, and how to let more people understand that JIEN is capable of independently customizing home furniture system solutions in addition to selling wooden veneer products as a franchisee.
設(shè)計探究
Design Exploration
集恩不只是一個展廳，而是一個藝術(shù)、溫暖、私密的會客廳。
Therefore, AD ARCHITECTURE designed a space that not merely functions as a showroom, but more importantly, an artistic, warm and private "reception room" for JIEN.
空間本身是一個容器，而我們試圖探索產(chǎn)品與人的感受。在平靜的空間中感受時間的啟發(fā)，先關(guān)注空間與產(chǎn)品在空間中質(zhì)感的魅力再去解讀產(chǎn)品與工藝。
The space itself is a container. The design team tried to explore products presentation and people's experience in it, hoping to stimulate visitors to feel the charming textures of the space and products, and then to interpret product details and craftsmanship.
Design Exploration
集恩不只是一個展廳，而是一個藝術(shù)、溫暖、私密的會客廳。
Therefore, AD ARCHITECTURE designed a space that not merely functions as a showroom, but more importantly, an artistic, warm and private "reception room" for JIEN.
空間本身是一個容器，而我們試圖探索產(chǎn)品與人的感受。在平靜的空間中感受時間的啟發(fā)，先關(guān)注空間與產(chǎn)品在空間中質(zhì)感的魅力再去解讀產(chǎn)品與工藝。
The space itself is a container. The design team tried to explore products presentation and people's experience in it, hoping to stimulate visitors to feel the charming textures of the space and products, and then to interpret product details and craftsmanship.
寬敞明亮的空間感，以自然的質(zhì)感，自然的光給空間最真實的反饋。空間與人的互交在我們的設(shè)計中特別的被重視。極大地改變了現(xiàn)有建筑的空間和組成關(guān)系，有利于空間結(jié)構(gòu)、材料和色彩的選擇與調(diào)和，并在建筑和場所之間建立了一種新的流動。
The small-scale space appears expansive and bright, and features natural textures. AD ARCHITECTURE emphasized the interaction between people and space. The design greatly transformed the existing architectural space and composition, to enhance the coordination of spatial structures, materials and colors, and to create new fluidity between the architecture and the spatial realm.
The small-scale space appears expansive and bright, and features natural textures. AD ARCHITECTURE emphasized the interaction between people and space. The design greatly transformed the existing architectural space and composition, to enhance the coordination of spatial structures, materials and colors, and to create new fluidity between the architecture and the spatial realm.
人總是能在跳出習(xí)慣的時刻獲得驚喜，而這種驚喜的差異化是我們一手策劃的......
The design team deliberately created unexpected, differentiated surprises in the space.
The design team deliberately created unexpected, differentiated surprises in the space.
空間闡述
Spatial Narratives
200平方米的空間用一種果斷的行為，分成三個部分，入口接待，木飾面展示與辦公，項目執(zhí)行展示與接待。
Occupying a floor area of 200 square meters, the overall space is composed of 3 major functional zones, including reception foyer, wooden veneers display & office area, customized furniture solutions display & reception area.
Spatial Narratives
200平方米的空間用一種果斷的行為，分成三個部分，入口接待，木飾面展示與辦公，項目執(zhí)行展示與接待。
Occupying a floor area of 200 square meters, the overall space is composed of 3 major functional zones, including reception foyer, wooden veneers display & office area, customized furniture solutions display & reception area.
入口接待區(qū)去接待臺的設(shè)計也是我們在商業(yè)領(lǐng)域的一次大膽的嘗試，而這樣的嘗試也是因為當代商業(yè)的收銀方式在產(chǎn)生變化。雖然去接待臺，但入口的石頭卻有著接待的暗示，無人的空間狀態(tài)下，也在安靜的闡述了空間禮貌與謙遜。
No front desk is set at the reception foyer. This is a bold attempt, which is based on the consideration of the changing ways of payment recently. Conventional front desk is replaced by a piece of stone, which welcomes visitors in a low-profile posture.
No front desk is set at the reception foyer. This is a bold attempt, which is based on the consideration of the changing ways of payment recently. Conventional front desk is replaced by a piece of stone, which welcomes visitors in a low-profile posture.
空間的中心由兩大部分組成，產(chǎn)品展示位于進入空間的左側(cè)，簡單中強調(diào)秩序，通過產(chǎn)品展示來強調(diào)空間的序列感，強調(diào)產(chǎn)品的美學(xué)理念。不銹鋼與自然石頭的展示臺，初步訴說到了產(chǎn)品定制的核心理念，右側(cè)為辦公區(qū)，簡潔的辦公功能搭配背面木飾面活動樣板展示，簡潔大氣。
The wooden veneer display & office area occupies the central part of the space. Products display is arranged at the left section inside the entrance. This simplistic space presents a sense of order through products display, and highlights the aesthetic of products. The unique display stand made of stainless steel and stone implicitly conveys JIEN's core idea of product customization. The office is on the right side. Concise working functions are integrated with a backdrop of movable wooden veneer samples, showing a simplistic and neat image.
The wooden veneer display & office area occupies the central part of the space. Products display is arranged at the left section inside the entrance. This simplistic space presents a sense of order through products display, and highlights the aesthetic of products. The unique display stand made of stainless steel and stone implicitly conveys JIEN's core idea of product customization. The office is on the right side. Concise working functions are integrated with a backdrop of movable wooden veneer samples, showing a simplistic and neat image.
進入空間的第三個部分既是接待區(qū)，空間立面是柜體的展示，雖然空間較小，卻將廚房系統(tǒng)、衣柜系統(tǒng)、酒柜系統(tǒng)、鞋柜系統(tǒng)以一種統(tǒng)一協(xié)調(diào)的方式一一陳列展示出來。空間的中心是一張定制的接待臺，是一個拉近人與人之間細膩關(guān)系的中心，這是一個私密與舒適的過程。
The third major functional space combines reception and the purpose of displaying JIEN's bespoke home furniture solutions. Cabinets are displayed on interior facades. In this small-scale space, kitchen system, closet system, wine cabinet system and shoe cabinet system are showcased in a unified, coordinated manner. In the middle is a customized reception desk, which is a center that brings people closer together and provides private, comfortable experience.
The third major functional space combines reception and the purpose of displaying JIEN's bespoke home furniture solutions. Cabinets are displayed on interior facades. In this small-scale space, kitchen system, closet system, wine cabinet system and shoe cabinet system are showcased in a unified, coordinated manner. In the middle is a customized reception desk, which is a center that brings people closer together and provides private, comfortable experience.
空間如何變得有探索感，通過制造以小見大的空間效果，先抑后揚。目的是為了創(chuàng)造內(nèi)向型的空間和開放的擴展。
As approaching this project, the design team worked to create an explorative spatial experience, and to obtain the effect of revealing a big picture through a small-scale space. The goal was to create an introverted but freely expanding spatial realm.
As approaching this project, the design team worked to create an explorative spatial experience, and to obtain the effect of revealing a big picture through a small-scale space. The goal was to create an introverted but freely expanding spatial realm.
天花中的形體人為的制造了自然的天光，這樣的光是一個最舒適的狀態(tài)，同時也是最真實的反映產(chǎn)品本身的狀態(tài)，充分解讀了產(chǎn)品/光與空間的關(guān)系，讓人產(chǎn)生直接與真誠的態(tài)度。
Large areas of ceiling lighting produce a comfortable atmosphere, and help reveal the true state of products. The design fully interpreted the relationship among products, light and space, conveying a sincere attitude.
Large areas of ceiling lighting produce a comfortable atmosphere, and help reveal the true state of products. The design fully interpreted the relationship among products, light and space, conveying a sincere attitude.
這是艾克建筑設(shè)計團隊在用西方的設(shè)計秩序來建樹東方的空間情緒與哲學(xué)的再一次實踐。
This project is AD ARCHITECTURE's another attempt at applying Western design logic to construct Oriental spatial emotions and philosophy.
This project is AD ARCHITECTURE's another attempt at applying Western design logic to construct Oriental spatial emotions and philosophy.
△平面圖 Plan
項目信息
項目名稱：集恩木作展廳
項目業(yè)主：集恩木作展廳
設(shè)計機構(gòu)：艾克建筑設(shè)計
總設(shè)計師：謝培河
設(shè)計團隊：艾克建筑
項目地點：廣東汕頭
建筑面積：200㎡
主要材料：手工涂料、地毯、不銹鋼、梵品木飾面
設(shè)計時間：2021年5月
竣工時間：2021年11月
攝影師：歐陽云
Information
Project Information: JIEN Woodwork Showroom
Client: JIEN
Design Firm: AD ARCHITECTURE
Chief Designer: Xie Peihe
Design Team: AD ARCHITECTURE
Project Location: Shantou, Guangdong, China
Project Area: 200 Square Meters
Main Materials: Handmade Paint, Carpet, Stainless Steel, Wooden Veneer
Start Time: May 2021
Completion Time: November 2021
Photographer: Ouyang Yun
項目信息
項目名稱：集恩木作展廳
項目業(yè)主：集恩木作展廳
設(shè)計機構(gòu)：艾克建筑設(shè)計
總設(shè)計師：謝培河
設(shè)計團隊：艾克建筑
項目地點：廣東汕頭
建筑面積：200㎡
主要材料：手工涂料、地毯、不銹鋼、梵品木飾面
設(shè)計時間：2021年5月
竣工時間：2021年11月
攝影師：歐陽云
Information
Project Information: JIEN Woodwork Showroom
Client: JIEN
Design Firm: AD ARCHITECTURE
Chief Designer: Xie Peihe
Design Team: AD ARCHITECTURE
Project Location: Shantou, Guangdong, China
Project Area: 200 Square Meters
Main Materials: Handmade Paint, Carpet, Stainless Steel, Wooden Veneer
Start Time: May 2021
Completion Time: November 2021
Photographer: Ouyang Yun
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