案例簡(jiǎn)介 Case description
傳承、鑄夢(mèng)、關(guān)愛。
INHERIT、DREAM、CARE。
DREAMAKER- 眼鏡界的一席輕奢盛宴
世界眼鏡美學(xué)客廳,一家去過(guò)就難以忘懷的眼鏡店
Dreamaker- A grand banquet for glasses retail. The worldwide glasses aesthetic living room, which is a retail store that you’ll never forget if you walk in.
DREAMAKER中文為“夢(mèng)想成真”,系廣州東方眼鏡連鎖有限公司創(chuàng)始人宋寧、徐冬梅夫婦深耕眼鏡行業(yè)三十載后,共同打造的全新商業(yè)品牌及商業(yè)模式。DREAMAKER是國(guó)內(nèi)首家以客廳為背景的眼鏡零售體驗(yàn)店,以溫馨的客廳,優(yōu)雅的書房,具有創(chuàng)意的吧臺(tái),讓客人在家一般舒適的,具有藝術(shù)設(shè)計(jì)和品牌文化的全新購(gòu)物空間里,感受到視力保健及眼鏡美學(xué)的專屬定制服務(wù)。 這樣的理念,顛覆了眼鏡行業(yè)的傳統(tǒng)經(jīng)營(yíng)模式,視客戶的購(gòu)買體驗(yàn)為第一位,打破了顧客與商家間冰冷的銷售關(guān)系。
The brand is called “Dreamaker” is because the founder believes glasses are not just glasses but a kind of necessary accessory that witnesses growth. The relationship between customers and the brand is not just about benefit but also about love. “Come and go” is a very common business running style among different retail industries, however, at Dreamaker, you don’t need to worry about there’s no seat for your friend or your family members, because the interior design concept is: The store should be a place like a real home where people can relax and chat.
籌劃設(shè)計(jì)之初,DREAMAKER在澳洲尋覓了當(dāng)?shù)刂O(shè)計(jì)公司,為DREAMAKER量身設(shè)計(jì)。然而,設(shè)計(jì)效果并不如意。后來(lái)偶然中發(fā)現(xiàn)了由知名青年設(shè)計(jì)師歐陽(yáng)金橋設(shè)計(jì)的“法式輕奢”風(fēng)格,便一眼相中。用相見恨晚來(lái)形容DREAMAKER與“法式輕奢”并不為過(guò)。 很快,雙方取得聯(lián)系后,喬璽開始迅速著手設(shè)計(jì)。 從前期意向概念得到深圳平安金融中心的認(rèn)可(PAFC只接受有獨(dú)特設(shè)計(jì)感的商家入駐),到如今完成設(shè)計(jì),DREAMAKER及其團(tuán)隊(duì)都十分認(rèn)可設(shè)計(jì)效果。溫馨優(yōu)雅,有品位但不冰冷。 喜愛法式輕奢的人少則有千萬(wàn)之多,但只有DREAMAKER,毅然決然將喬璽的獨(dú)創(chuàng)風(fēng)格延續(xù)到商業(yè)空間。
In the very beginning, the founder’s team looked for designers in Australia. None of a part in the design effects was admitted by the team. After a period of time, they finally found Bridge Ouyang, who is focused on mild luxury interior design, to design the space for them. Mild-luxury style is what the founder really hope to present in the space.
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