隨著90后等年輕一代消費(fèi)群體的崛起、大眾對(duì)于醫(yī)療美容的觀念逐漸開(kāi)放，美容消費(fèi)需求不斷攀升，市場(chǎng)上的傳統(tǒng)美容機(jī)構(gòu)大多昏暗花哨，很難滿(mǎn)足年輕消費(fèi)群體的體驗(yàn)感，百蓮凱面對(duì)現(xiàn)下的局面，需要一個(gè)新的空間形象打破消費(fèi)者的固有思想，通過(guò)空間形成吸引力從而擴(kuò)大消費(fèi)群體，向年輕化轉(zhuǎn)變。

With the rise of the younger consumer groups such as the post-90s generation, the gradual opening of the public's concept of medical cosmetology and the rising demand for cosmetology consumption, most of the traditional cosmetology institutions in the market are dim and gaudy, and it is difficult to satisfy the experience of the younger consumer groups. Bai Liankai needs a new space image to break the inherent thinking of consumers and form attraction through space. So we can expand the consumption group and change it to younger group.

相較于美容院，TA還是一個(gè)生活美學(xué)空間，兒童娛樂(lè)區(qū)、水吧區(qū)、休閑區(qū)、三大主題房，滿(mǎn)足了客戶(hù)的各種休閑活動(dòng)和消費(fèi)場(chǎng)景。

Compared with beauty parlors, TA is also a living aesthetic space. Children's recreation area, water bar area, leisure area and exclusive men's VIP room meet the various leisure activities and consumption scenarios of customers.

科技美容一直是百蓮凱的產(chǎn)品優(yōu)勢(shì)，通過(guò)光感和弧形的造型即能表現(xiàn)科技感又有女性的柔美，地面使用水磨石的紋理增加中性色彩，讓空間包容性更強(qiáng)。

Technological beauty has always been Bailian Kai's product advantage, through the light and arc shape can express the sense of technology and feminine tenderness, terrazzo texture used on the ground to increase neutral color, so that the space is more inclusive.

美容可以很自然的變成日常的一部分，給生活帶來(lái)美好體驗(yàn)。

Beauty can naturally become a part of everyday life and bring a good experience to life.

我們用藍(lán)紅綠色來(lái)代表三個(gè)主題，輕云、驚鴻、如茵，通過(guò)色彩的方式詮釋意境，減弱常規(guī)的廣告痕跡，使用戶(hù)得到放松舒適的體驗(yàn)。

We use blue, red and green to represent three themes, light clouds, scared red, such as Yin, through the way of color interpretation of mood, weaken the traces of conventional advertising, so that users can get a relaxed and comfortable experience.

項(xiàng)目地點(diǎn)｜廣東東莞
項(xiàng)目面積｜200平方米
設(shè)計(jì)公司｜懶貓創(chuàng)意空間設(shè)計(jì)有限公司
設(shè)計(jì)總監(jiān)｜懶貓
設(shè)計(jì)團(tuán)隊(duì)｜曉東、馬欣、張競(jìng)元
完成時(shí)間｜2019.8


2020 艾特獎(jiǎng) 辦公空間設(shè)計(jì)優(yōu)秀獎(jiǎng)

2020 艾特獎(jiǎng) 最佳陳設(shè)藝術(shù)（軟裝設(shè)計(jì)）入圍獎(jiǎng)

2019 金堂獎(jiǎng)年度杰出作品

2019 設(shè)計(jì)本年度盛典 銀獎(jiǎng)

2019 設(shè)計(jì)本年度盛典年度最佳辦公空間獎(jiǎng)

2019 設(shè)計(jì)本年度盛典年度最佳軟裝搭配空間獎(jiǎng)

2019 年金住獎(jiǎng)中國(guó)（深圳）十大空間設(shè)計(jì)師

2019 年中國(guó)華南區(qū)室內(nèi)設(shè)計(jì)新勢(shì)力榜 TOP10

2019 年騰訊家居金騰獎(jiǎng) TOP100

2019 年艾特獎(jiǎng)最佳陳設(shè)藝術(shù)（軟裝設(shè)計(jì)）入圍獎(jiǎng)

2018 年 M+中國(guó)高端室內(nèi)設(shè)計(jì)大賽年度優(yōu)秀設(shè)計(jì)師

2018 年中國(guó)美好生活空間設(shè)計(jì)大賽 TOP100

2018 年中國(guó)設(shè)計(jì)星 36 強(qiáng)

安徽衛(wèi)視《百變吧星居》邀約設(shè)計(jì)師