案例簡(jiǎn)介 Case description
項(xiàng)目名稱:成都Make 精致料理
項(xiàng)目地址:四川成都
主案設(shè)計(jì)師:種道帥
深化設(shè)計(jì)師:張召鵬
設(shè)計(jì)時(shí)間:2017年9月
項(xiàng)目完成時(shí)間:2017年12月
品牌策劃之初,我們便思考了很多。
商業(yè)的價(jià)值和目的是什么。
日料文化的精髓是什么。
當(dāng)下城市生活的痛點(diǎn)是什么。
空間美學(xué)與場(chǎng)所精神的關(guān)系是什么。
我們?nèi)绾问惯@幾點(diǎn)產(chǎn)生鏈接。創(chuàng)造一個(gè)商業(yè)模式成功并且能夠引領(lǐng)當(dāng)下城市生活和城市人文的日式餐廳。
我們認(rèn)為能夠解決人與人,人與城市,人與當(dāng)下社會(huì)進(jìn)程等等一系列的情感問(wèn)題。?我們這個(gè)餐廳才能稱之為有文化,有靈魂。?我們要解決的不光是吃飽/吃好,還要解決深層次的問(wèn)題,人文/情感/心靈/藝術(shù)/美學(xué)。
我們旨在創(chuàng)造一個(gè)詩(shī)意之地,居心之所。
處繁華而獨(dú)辟清幽之境,居鬧市而無(wú)車馬之喧。
停下來(lái),讓自己安靜的品嘗每一顆米粒/每一根青菜/每一片肉,感受陽(yáng)光/雨露/微風(fēng)。
在Make,你會(huì)發(fā)現(xiàn)日漸麻木的味覺(jué)又變得敏銳起來(lái),當(dāng)你嘗出食物當(dāng)中細(xì)膩的層次變化時(shí),那就是幸福的滋味。
停下來(lái),讓自己從熙攘的人群/躁動(dòng)的城市剝離,回歸自己的內(nèi)心。
停下來(lái),讓我們的靈魂無(wú)地生根。
慢一點(diǎn),讓我們的靈魂跟上。
At the beginning of the brand planning, we thought a lot.
What is the value and purpose of business?
What is the essence of Japanese culture?
What are the pain points of urban life today?
What is the relationship between space aesthetics and place spirit?
How can we make these links. Create a business model that is successful and can lead to a Japanese restaurant that is urban and urban.
We believe that we can solve a series of emotional problems such as people, people and cities, people and the current social process. College this restaurant can we call culture and soul. College we want to solve it is not just to eat/to eat well, to solve the problems of the deep, humanities/emotional/mind/art/aesthetics.
We aim to create a land of poetry, centered.
Prosperity and secluded secluded, in the city without a horse.
Stop and allow yourself to savor each grain of rice/greens/piece of meat and feel the sun/rain/wind.
In Make, you will find that the growing numbness of the palate becomes sharp, and when you taste the delicate layers of food, it is the taste of happiness.
Stop and get yourself out of the hustle and bustle of the city and back to your heart.
Stop and let our souls take root.
Slow down and let our souls keep up.
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